I wanted to have a watch(es) that matched my lifestyle and passion for cars. With a bit more research I soon discovered microbrands and was quick to learn behind these newly existing microbrands was mostly individuals that were simply passionate about watches and creating their own unique timepieces.
There and then I went down the rabbit hole and knew this is what I wanted to do. Having a passion for design and cars, I decided to create a concept of my ideal watch and designed several sketches for fun.
And I was hooked. Here was a timepiece designed for niche groups of enthusiasts. Offering a sense of exclusivity that the average person will look at curiously wanting to know what they're wearing. Utilising high quality components and materials, striking designs and affordability.
At Grip Auto the customer is the hero, we are a brand created by enthusiasts for enthusiasts. We don’t just sell watches; we are a lifestyle.